AL TAYLOR
 

EXPOSE
A BOND
VILLAIN
 
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Jaguar CX-75 - Amplifying the CX-75’s starring role as the automotive villain chasing James Bond and how itS performance and design features can be found in every jaguar

 
 

A cross platform campaign of exclusive film, interviews and interactive content, distributed across Jaguar’s social channels around the film premiere, showcasing the stunning CX75 supercar and drawing direct parallels with the rest of the model range.

 
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Edits for Instagram and YouTube were used to drive site traffic alongside original design sketches and models repurposed as Twitter scratchreels and an immersive VR carousel. The campaign had a significant effect on all channel traffic, most notably for the F-TYPE sports car and the F-PACE SUV.

 
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INFLUENTIAL
CONTENT
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