EA Games - examples of effective social content. first a top trending live event in London and Paris. second a short film of non-stop action created by gamers for gamers and over 1.1 million viewers

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Taking inspiration from the game’s new setting in the ‘urban jungle’ of New York city, CRYSIS INVADES was a mobile projection unit. Via Twitter, game influencers, reviewers and members of the public were invited to come and play the game live on the side of landmark buildings around London and Paris 24 hours ahead of it’s official release.

The activity top trended in each city during game play and the resulting buzz and online review coverage generated truly cost effective awareness and online sales.

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BATTLEFIELD MOMENTS - 1 influential game content creator, 5 filming days and 15 gaming ‘actors’ resulting in over 5 minutes of high energy film that highlighted many new game features in a format that really resonated with gamers.

Choreographed and filmed inside the game the film is a non-stop assault of near impossible stunts and action. Viewed over 500,000 times in the first week, it went on to reach over 1.1 million views on YouTube.

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