FORMULA E
FORMULA E
FORMULA E
Formula E launch - Jaguar Racing quickly became the most followed team in Formula E, and generatED significant interest in the all-electric I-PACE road car
The campaign began by teasing #jaguarelectrifies across Instagram, Twitter, Facebook and YouTube announcing Jaguar’s return to racing, and establishing their credentials in high performance electric vehicles ahead of the I-PACE global launch, since voted European and World car of the Year.
Given unprecedented access behind the scenes to document the development of the car, the direction was ‘candid reportage’ to put the user ‘in the team’ and help simplify and explain the benefits of electric vehicles.
The campaign produced a wide range of media including multiple films, 3D, stills photography, social and interactive content. These core digital assets were published on new dedicated social channels, and repurposed for everything from DOOH and print, to press, PR and TVC.
JAGUAR.COM
