AL TAYLOR
 

10 MILLION
STORIES SHARED

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Honda - an amazing relationship

10 million brand stories shared. 15 industry awards won. from snow blowers, boats and lawnmowers to cars, motorcycles and aircraft.

 
 

Campaign and creative strategy - unearthing Honda’s rich heritage with original and compelling digital experiences to out-innovate the competition, the work resulted in nearly 10 years of award-winning projects including; Cog for Accord, Grrr for quiet diesel, Choir for Civic, Hondamentalism for Civic Type-R, and Problem Playground, Honda’s environmental showcase.

 
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Executed across film, animation, social and playful interaction the work blended brand with utility, and established Honda as a truly innovative and creative company with a direct and positive impact on consideration, traffic across every channel, and most importantly sales.

 
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Digital Platforms - alongside the campaign work, continual and extensive research and user testing across UX, UI and design resulting in a ground up re-build of Honda’s digital platforms, providing a range of new on-line utilities and applications to help drive customers along a much simplified purchase journey on any device

 
 
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